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English   "NEOPLAN individual" at the starting line
08.07.2009 von admin

German version
"NEOPLAN individual" at the starting line
With its new brand for individual equipment and refinement,
MAN Nutzfahrzeuge is orienting itself to customer demand for exclusiveness in the premium touring coach segment.

In the framework of the Coach Euro Test 2009 in Paris and prior to the official marketing launch at the leading international fair, busworld 2009 in Kortrijk, MAN Nutzfahrzeuge is presenting a high-quality concept vehicle: the NEOPLAN Cityliner C with NEOPLAN individual equipment. "We're very proud that we are able to enhance our premium brand even further. Emotion and exclusiveness play prominent roles here. We want our bus customers, drivers and passengers to be able to experience the high quality and the individuality of the NEOPLAN coach design and equipment right up close and display them with pride," is how Rudi Kuchta, head of international Bus Sales at MAN Nutzfahrzeuge, explains the new equipment program.

The "NEOPLAN individual" brand was first presented at the IAA 2008 on the basis of a NEOPLAN Starliner concept study with many new components. The very positive response led to the first advance orders and the selective further development of exclusive equipment to offer on the market.

The "NEOPLAN individual" brand with its wide-ranging program of special equipment packages for premium tourist coaches such as the NEOPLAN Starliner and Cityliner stands for individuality and refinement beyond the series standard. It accommodates the desire of customers for high-quality VIP vehicles as well as the demand of passengers for exclusive travel experiences. "For decades, the demand for exclusiveness has been at the core of the NEOPLAN brand," says Kuchta. "With NEOPLAN individual we can sharpen this profile with respect to our demanding customers even more."

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