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English   A historical review: The International Automobile Show (IAA) and Mercedes-Benz
18.09.2010 von admin



From the 54th IAA in 1991 onwards, the Automobile Fair was a two-part event: in odd-numbered years the IAA for passenger cars has been held in Frankfurt, with the commercial vehicle IAA taking place in Hanover in even-numbered years. The passenger car IAA was held in Frankfurt from September 12 to 22, 1991, for example, with the second part for commercial vehicles taking place in Hanover from May 9 to 17, 1992.

The purpose of the separation according to the VDA was to stagger the flow of visitors, meet the requirement for more stand space and allow new exhibitors to take part in the event – “for owing to meanwhile habitual structures and a shortage of space, access to the event has increasingly been denied to new exhibitors” – as well as to provide more detailed information and advice to exhibitors and include new topics such as traffic solutions which transcended specific transport systems.

Concept vehicles become firmly established

Almost 1,200 exhibitors from 29 countries and 287,000 visitors attended the first Commercial Vehicle IAA in 1992. The exhibition covered an area of 250,000 square meters. 46 percent of the exhibitors in Hanover were new, while the proportion of specialist visitors was 66 percent. At the Commercial Vehicle IAA Mercedes-Benz displayed the futuristic Euro-Experimental Truck EXT-92 for the first time. With a number of conceptual ideas, this innovation carrier demonstrated what the long-distance truck of the future might look like. In addition, the successor generation to the light and medium Unimog series was shown.
Poster of the IAA Commercial Vehicles 1992


Exhibition booth of the Kässbohrer Fahrzeugwerke 1992.


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